SMS Marketing

SMS (Short Message Service) Marketing is a technique that uses permission-based text messaging to spread promotional messages. In other words, it is personalized and effective way of direct marketing. Offers a wide reach to majority of population still accessing basic phone services. A key aspect concerning SMS is that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible. The goal of SMS marketing is to build a database of subscribers and increase customer loyalty.

As per a study conducted by Forbes, at least 60% of consumers prefer SMS marketing over email marketing and push-notification services.

Both B2B and B2C utilize SMS marketing services to

1. Customer Loyalty
2. Name Recognition
3. Builds Brand Awareness
4. Builds Customer Database
5. Creates Brand-Customer Relationships
6. Instant gratification
7. Drives Sales
8. Increased Revenue
9. Fast & Easy
10. Inexpensive Marketing

Few metrics to track while executing an SMS Campaign:

1. Subscriber Growth
2. Subscriber Churn Rate
3. Cross Channel Engagement (by keyword)
4. Redemption Rate
5. Cost Per Redeeming Subscriber