Social Media Marketing (SMM)

The impact of Social Media Marketing in Brand Management

1. Works for both B2B & B2C businesses
2. Most effective channel to connect with audience
3. Customers rely on Social Media to discover, research and educate about a brand before engaging with the organisation
4. Brands should weave social elements into every aspect of Marketing to engage more audience, ultimately leading them to become a customer and also influence their kith and kin
5. Endless opportunities to build brand, drive demand and engage buyers
6. Some Facts:
   1. 60% smartphone usage & 40% desktop usage
   2. 47% internet users are on Facebook
   3. 88% of product purchase are pinterest pinned
   4. 10% of TV commercials are shared on social media